Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a video ad unit which expands full-screen when visitors choose. For publishers seeking a new revenue opportunities and for advertisers dealing with a lack of inventory, the new Vibrant "Lightbox" will be solution, says CEO Cella Irvine in this inteview with Beet.TV Andy Plesser
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