Jewelers' Tactics: Riding The Runway Trends

The added service of providing a styling suggestion, (for example, what kind of dresses a certain style of necklace can compliment or whether a certain type of earrings can be appropriate for work) can go a long way to ordinary shoppers wanting to vamp up their fashion sense. When done effectively, retailers can also use this merchandising trend to introduce related jewelry to customers and hopefully increase the sale.

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