With a passionate fan base, brand-building religious affiliation and nationally renowned football program that operates as an independent free of responsibilities to a particular conference, Brigham Young University has a lot to build on from a sports marketing perspective.
But just in time for football season, the school turned a new corner in leveraging its existing advantages with the launch of a new website that combines digital video with social media engagement and gamification activations.
BYU owns the digital video rights to its school sports (and actually has its own TV network), which has given it the ability since last summer to stream a range of live events for fans online…
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