What Makes Us Buy The Same Hamburger at a McDonald's Across Town?

Much is said about the use of Attraction Marketing in internet buying. People don't care what they buy, they care whom they buy from. The famous generic model in the offline marketing model was the creation of Mc Donald's. No matter where you go, the taste and the product of the hamburger is the same. The car you buy is sold at many different car dealerships in your city. What makes you choose the location? You are buying because of the emotional relationship you have established with the certain "shop". This same rapport is often missed in all home online businesses thus the statistics of success are so low. A relationship must be established between the person creating the site and the person who is looking at a the site. If there is not an emotional value given to the onlooker, he will move on. That emotional contact needs to be established within the first seven seconds otherwise click.

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