Submitting Custom Artwork and Graphics: Terminology Help for Non-Designer Types

Custom imprinted display merchandise is a superb way to advertise or market a company. Today's digital printing processes, in addition to more "traditional" print methods, make it easy to place a slogan, logo, or image on just about any product. However, not every company has a marketing or design department to handle getting the right files to the vendor, in the right format. This article provides a glossary and explanation of some of the more common terminology used by printers and graphic designers, in terms that non-designers and non-printing professionals can understand.

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