Saturday, July 28, 2012

BBC Worldwide Reports Digital Revenue Up 13 Percent, Driven in Part by 23 Million Facebook Fans


LONDON - Today, the BBC Worldwide announced that net profits were up 13 percent over last year. Digital sales has risen from to 13 percent of total sales, up from 8 percent the year before, the company announced. One of the big drivers of consumption of the BBC's digital products has been its successful strategy on Facebook. The company said: "TV programmes have been downloaded over 31m times around the world to date. BBC Worldwide has seen considerable growth in apps and its fans on Facebook: 25m apps have been downloaded to date and fans of the company’s global brands grew to over 23m...." Recently at the Beet.TV Global Video Summit at the the BBC's headquarters, digital head Daniel Heaf explains the powerful impact of Facebook on video consumption for the BBC Worldwide. Andy Plesser

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