EBSCO Publishing and the creators of the readers? advisory service, NoveList� announce the launch of LibraryAware?, a new online marketing program designed to meet the growing needs of libraries to create, deliver and measure promotional messages that extend outreach into communities and bring patrons into libraries. Librarians can combine professionally-designed templates with their own pieces of ?reusable content? to carry information across an entire suite of promotional materials that can then easily be delivered to customers, community partners, elected officials and the media. LibraryAware improves upon what libraries are already doing by providing continually-updated designs and best practice recommendations as well as a way to integrate messaging easily into popular event software and social media. With the inclusion of hundreds of images and photographs from Getty Images, one of the world?s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music, LibraryAware offers access to professional-grade art that library staff can use alongside their own locally-held collection of images. Uses for the LibraryAware program include a full range of marketing and communication channels including email blasts, e-newsletters, flyers, bookmarks, brochures, website inserts, letters, invitations, and social media. EBSCO Publishing is the producer of EBSCOhost�, the world?s premier for-fee online research service, including full-text databases, subject indexes, point-of-care medical reference, historical digital archives, and e-books. Through a library of tens of thousands of full-text journals and magazines from renowned publishers, EBSCO serves the content needs of all researchers (Academic, Medical, K-12, Public Library, Corporate, Government, etc.).
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